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Like other sites, it is possible optimize your LinkedIn profile to rank better in search.LinkedIn Profile Optimization has been a common practice with LinkedIn members nowadays. Here are some of the ways how you can optimize your LinkedIn profile.

1.) Complete Your LinkedIn Profile – aim for completeness of your LinkedIn profile as much as possible and make sure you're being entirely honest in this field. Not only will this attract search engines, it will also attract potential customers.

2.) Change profile URL into your name – Linked allows you to edit your profile URL, for example: www.linkedin.com/in/samanthalee – this will help you to optimize your own name in the search engines.

3.) Make connections and join LinkedIn – Import your current connections to your LinkedIn profile, add people you know and have worked with who are already on LinkedIn. Join relevant LinkedIn groups and engage in conversations with its members. By doing these things, you can increase the reach and visibility of your profile among the LinkedIn members; it also gives more exposure to your profile in the LinkedIn community.
4.) Request for recommendations – Recommendations help a lot in making a profile stand out and this will help improve the visibility of your own profile within internal LinkedIn searches too. Remember to only ask recommendations from people you have actually worked with or you have done business with. This will make them give a truthful and more credible recommendation about you.

5.) Use keyword in your profile summary and professional headline – Profile Summary is the part of your profile where you'll have to describe and summarize about yourself and your work. Include a short bio of yourself, let them know that you are open to connecting in LinkedIn and let people know how you can help them. Use as many keywords as you can in this field and don't forget to keep it professional – not make it sound like robotic. Do not forget to add targeted keywords to your Professional Headline if you want to rank well for keyword searches within the LinkedIn people search.

These are only some of the ways you can help optimize and improve visibility of your profile in LinkedIn. There many more other ways for LinkedIn profile optimization and I suggest you read Linked Strategies to learn about the advance guides on LinkedIn..
You'll be amazed at how many tips and tricks you'll get to know!