Apple Manages to Convince Customers That Beige is Gold

The release of the iPhone 6 this week (which have the same colors as the iPhone 5s) got me shaking my ahead again at the "gold" phone... quite simply it is not gold... it's not even close to gold. It is quite simply beige.... a sparkly beige perhaps, but unquestionably beige.

Consider the following pictures:

Beige PC case (Corsair)	"Gold" iPhone	Actual Real Gold

Originally the color was called Champagne Gold... but it's nothing like the color of Champagne either:

UPDATE: It turns out, there is a color called "champagne" that is sort of like the iPhone color.
See Wikipedia for all the details, but here's a brief quote:

The color champagne is a name given for various very pale tints of yellowish-orange that are close to beige. The color's name is derived from the typical color of the beverage Champagne.

The color is shown as:                                        
But still, there is nothing to warrant the use of the word "gold" in describing the color of the iPhone.

It is beige (sparkly with a red-ish cast if you like).
And the other two phones are just two different shades of grey.

Be careful if you try showing this to an owner of a beige iPhone... they tend to resent it.